Should You Use Paid or Free Keyword Research Tools?

If you are getting ready to implement a pay per click campaign to draw in more visitors for your website, you will no doubt be starting to think about which keywords
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to target.

But there is a big question that needs to be answered first. Which keyword tool should you be using to help you generate the right keywords to use in your campaign?

There are certainly plenty of them around; a search on Google for keyword tools brings back something in the region of nine million results. That’s a lot to trawl through and you can never be certain of the quality of them, but it’s fair to assume that you should concentrate on the first couple of pages of search engine results to see which ones you should be using for your cost per click advertising campaign.

We’ve all heard the term ‘you get what you pay for’, but that may not necessarily be the case when it comes to working out whether a free or a paid keyword tool is the one for you. There are some outstanding free tools available online today – you only need to look at the Google Adwords keyword research tool to see the truth in that statement, and this one is provided completely free of charge. You don’t even need to have an Adwords account to use it.

If you are new to PPC advertising and you are on a limited budget then it is probably wise to save your cash for things you need to spend your money on – such as getting a good quality website up and running – so in this case you would be best to start with a free keyword tool to help you find your cost per click keywords.

Paid keyword tools usually offer more functions and facilities that can come in useful when you have more knowledge and a deeper understanding of the ins and outs of pay per click advertising. The main rule here is that if you are thinking of buying a keyword tool you should shop around first and see which ones have got the best feedback. Visiting forums to get opinions on various different tools will be well worth the extra time spent before you actually put your money down for any particular product.

Regardless of how long they have been in the PPC advertising field however, some people are quite happy to stick with the free tools, so make sure you give it a go before trying anything different.